British car brochures ( )

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Members only section

This paragraph contains content for members only. Here you are able to view content which is not placed else on my web page. It is my personal view about British motoring. Also you will find content related to British history or British stuff. I hope you will enjoy this members section.

Go direct to the paragraph of your interest by clicking below links:

1 What I like about collecting car brochures.
2 Triumph engines reliable or not ?
3 The story of Alfred Thomas Goldie Gardner.
4 MG cars of Jacques Coune.
5 MG Police cars. (NEW)
6 MG TD as comic character.
7 War and post war car advertisements.
8 If we could turn back time.
9 History of the Union Jack.
10 Not only the cars are beautiful in Britain.


What I like about collecting car brochures

Sometimes people ask me what I like so much about collecting car brochures. This is what I like about it:
  • My interest for classic cars.
  • My interest in the marketing through the years.
  • The mirrored LHD and RHD brochures.
  • My interest in minor changes in brochures.
  • The nice artwork of the BMC brochures.
  • The brochures tell much about the life style at the time the cars were produced.

My interest in Classic cars.

I like classic cars and their history, so therefore I simply have interest in the car brochures as well.

MG 8/33 Midget brochure 1933
Nice historic pre war car and brochure of MG


MG Magna L-type brochure 1933
Nice historic pre war car and brochure of MG


MG Magnette K-Series brochure 1933
Nice historic pre war car and brochure of MG


MG Continental Coupe 1934 brochure 1934
Nice historic pre war car and brochure of MG


MG two litre brochure 1936
Nice historic pre war car and brochure of MG

Jaguar SS & MK IV brochure 1938
Nice historic pre war car and brochure of Jaguar

My interest in the marketing through the years.

In pre war brochures and early post war brochures, the car itself was the most important in the brochures. Marketing at that time was about selling a car. Nowadays marketing is more about selling a life style. Philip Morris never sold sigarettes, but his marketing was based on life style like adventure. This marketing is also seen in the brochures for the cars. Till the 1950's the cars were the most important in the brochures. In the brochures there were beautiful photographed pictures or art work. In the 1950's the brochures changed a bit. From this period and still today, the brochures tell much more about the life style of the potential buyers. This makes the brochures interesting. Family cars like the BMC travellers were together with convenient family pictures shown in the brochures. Also brochures for cars which were for example excellent for business and family use, showed both of this in photographing or art work in the brochure. Examples are:

Land Rover Series IIa 1958
For those who combine adventure and work.

Morris Oxford Traveller 1958
For those who combine a family car and work.

Austin Seven Countryman 1964
For those who combine business car and family car.

Austin A40 Countryman 1959
For those who combine a car for hunting, work and family.


Jaguar MK II 1968
For those who combine a car for business and family.

MG Midget MK V brochure 1978.
For those who look for adventure and sporty life style.

Mini Jet Black 1985
For those who are young and looking for adventure or life style.

The mirrored LHD and RHD brochures.

Especially the British cars needed LHD and RHD brochures. LHD brochures for the European and US market and RHD brochures for the home market. Some marques like MG didn't care about this issue. The most European brochures just showed RHD cars in them. For the US market special US brochures were printed, which were different anyway from the home market brochures.

Other brands just mirrored their brochures to have them changed from RHD to LHD. Therefore it is interesting to collect them both and see how this mirrored brochures are equal but different.

Below you will see some examples:

Triumph TR3a 1958, mirrored brochures.

Daimler SP250 1962 - 1964 mirrored brochures.
The front of this brochure was not mirored, but because the steering wheel has changed the male driver has changed place as well, still to sit behind the steering wheel. In later period brochures more aften women were found behind the steering heel.


Morrored brochures for the Austin 1100 / 1300 of 1972

My interest in minor changes in brochures.

Sometimes brochures look just like they are the same, but a critical look tells something else. A good example of this are the early MG Magnette brochures as shown bellow. Look at the hat of the lady which has disappeared, look at the clothing which is made more modern and look at the different collars used for the same pictures. Look at the minor differences in these three brochures

MG Magnette brochure 1953


MG Magnette brochure 1955


MG Magnette brochure 1955

The nice artwork of the BMC brochures.

During the 1950's and the 1960's especially the BMC brochures were known for their nice artwork. Examples of these are the MG Magnette brochures of above, but also the Austin Healey brochures. Which came same as the the Magnette brochure as above with many minor different changes. Have a look at the nice art work, the minor changes as well as the difference in LHD / RHD at below brochures.  

Austin Healey 100-SIX 1959


Austin Healey 100-SIX 1959

Austin Healey 3000 1960


Austin Healey 3000 MK II 1961


Austin Healey 3000 1961

Austin Healey 3000 MK III 1963


Austin Healey 3000 MK III 1964

The brochures tell much about the life style at the time the cars were produced.

Last, but not least, he brochures tell much about the life style at the time the cars were produced. Clothing, houses, life style, should the men or the woman drive the car. In early brochures you would never see a woman behind the steering wheel. From the late 1960's this changed completely. Especially in British sport car brochures the woman was more often seen as the driver. Something which seemed in the 1950's not possible. See above the mirrored Daimler SP250 brochure where the steering wheel has changed from RHD to LHD but the man changed chair as well. The 1970's brochures showed much women behind the steering wheel, but also the nice looking lady's were used to make the brochure and the car even more attractive to potential (male) drivers. Still today beautiful woman are used in brochures to make the car suit a certain life style or make the car even more exiting to potential buyers. See some examples below where esprcially woman or couples show the life style which are telling so much about the period the cars were produced. Especially in the MG brochures young couples in love were shown together with the cars in a sporty environment. So this must have been the profile of potential buyers. It is al about selling a life style in stead of selling a car. 

MG B brochure for the USA 1970
The woman seems to be as important as is the car


MG B GT brochure for the USA 1970
A young sporty couple in presenting the MG B

MG B brochure UK 1971
A young sporty couple presenting the MG B
The lady is also allowed to take the steering wheel now.

MG B GT brochure for the USA 1972
A young sporty couple in love presenting the MG B GT


MG B brochure for the 1972
A young sporty couple presenting the MG B

MG Midget MK IV brochure 1969 USA.
A young sporty couple presenting the MG Midget


MG Midget MK IV brochure 1970.
A young sporty couple presenting the MG Midget.

MG Midget MK IV brochure 1972.
The lady is also allowed to take the steering wheel now.


MG Midget MK IV brochure 1974.
A young sporty couple presenting the MG Midget

MG Midget MK V brochure 1978. (8 pages USA)
A young sporty couple presenting the MG Midget

Triumph TR7 1978 (16 pages)
A young and nice looking lady presenting the Triumph TR7

MG ZR ZS Atomix brochure 2002 (8 pages)
Exiting ladies present an exiting car.

MG TF brochure 2002 (40 Pages)
Even in 2002 young and sporty people are the profile of the potential buyers.

Jaguar XK brochure 2007
Even in 2007 young and sporty couples are presenting the car to potential buyers.


Triumph engines reliable or not ?

a previous colleague of mine was watching my web site some time ago. He came with a comment which I have investigated further. He asked if the Triumph cars were so unreliable that the engine bonnet was open already in the Triumph brochures. This was something he noticed.


If you have a look at the following pictures taken from Triumph car sales brochures, you might indeed wonder why the engine bonnets are opened so often. Is it because of non-reliability of the cars, or are the bonnets open just to have a look at the fine art of British motoring.


Would the answer not differ if you ask a Triumph enthusiast or someone who has nothing with British cars. It is the combination with the people around the car watching the engine, which makes it doubtful.

Have a look at the lady in this blue Triumph Spitfire MK3. She does not look so happy. Is it because the car was unreliable to her, or does she hates al the people watching her stunning engine al day?


 Look at this Triumph Herald. It looks as if this Triumph is not willing to make a nice Sunday afternoon ride, although the family seems to be ready for it. Is this man waiting for road service?


What about the people looking at this Stag V8 engine? Even the French police is having a critical look at it. For what reason? Look at the man with gray hair, who has even a cigarette pointing to the Triumph engine. I hope this Triumph V8 has a vapour lock device.

Also the picture below will give two explanations. Is the police having a look at some nice Triumph engineering, or did the engine fail. The answer depends if you would ask a Triumph enthusiast or someone without interest in British motoring.

And then this picture. I wonder what this lady is looking for? May be she is looking for her clothes only?


The story of Alfred Thomas Goldie Gardner

On my web page you will find some adverts and brochures about Goldie Garder, an amazing MG racing car driver. I wanted to know more about this men. This is what I found and I like to share it with you.

Alfred Thomas Goldie Gardner (31 May 1890 - 25 August 1958) was an English racing car driver. He was holder of the O.B.E. and the M.C. He was also awarded the BRDC Gold Star three times.

Gardner, better known as Goldie Gardner, (Goldie was his mother's maiden name) was born in 1890 in Woodford, Essex.. In 1910 he embarked from England to Colombo, Ceylon, to take up a 3 year business appointment. Upon completion of his Ceylon contract he gained a new appointment in Katha, Burma, but it was cut short by a bad attack of typhoid fever with Malaria and he was sent back to England on six months' sick leave.

During his convalescence in 1914, WWI commenced. He enlisted in September of that year and was granted a commission in the Royal Artillery as a second Lieutenant. Gardner had a distinguished military career and was the youngest officer in the British Army to become a Major. He suffered severe injuries to his right hip and leg when his reconnaissance plane was shot down in August 1917. Despite receiving some twenty operations over a period of two years spent in hospital the leg did not return to full function.He was discharged from the army in 1921 as medically unfit for further service.


In 1924 he purchased a Gordon England special Austin Seven and despite his disability began racing on the British circuits. 1930 saw him team up with MG Cars and he raced various of these marks with considerable success. He suffered a crash during the 1932 RAC Tourist Trophy race at Ards in Northern Ireland that further worsened the disability to his already damaged leg. By 1934 he was fit enough to continue track racing and in the 500 mile race at Brooklands with co-driver Dr.J.D.Benjafield he achieved third place as well as winning the 1,100cc class.

Goldie's MG after the crash at the 1932 RAC Tourist Trophy


After accompanying Sir Malcolm Campbell's expedition to Daytona Beach, Florida, in 1935 to witness the World Land speed record attempt, he returned to England and concentrated on speed racing records. On 31 May 1939 just before the outbreak of WWII driving his special engineered MG, in Dessau, Germany, Goldie Gardner took the 750cc up to 1,100cc class records over 2 km, 1 mile, and 5 km distances, at average speeds of 203.5mph, 203.3mph and 197.5mph respectively. After an overnight engine rebore, on 2 June 1939 at the same venue he gained the 1,100cc to 1,500cc class records over the same distances at average speeds of 204.3mph, 203.9mph and 200.6mph.

During WWII 1939-1945 Gardner offered his service and was accepted as a second Lieutenant in mechanical transport training. He rapidly regained his old rank as Major and eventually in 1942 he was promoted to Lieutenant Colonel.


In the 11 peacetime years between 1936 and 1950 he set over 100 international and local speed records throughout England, Europe and the USA. In 1951 at Bonneville Salt Flats, Utah, with his supercharged MG streamliner EX-135 car he obtained 6 international and 10 American records in the 1,100cc to 1,500cc engine class. In 1952 he returned to Bonneville with the MG EX-135 car and set 21 speed records in the same engine class as the previous year.

Brochure for the 1951 Speed Records

Part of MG brochure for the 1951 / 1952 Speed Records

In 1952 Goldie Gardner suffered a cerebral haemorrage and was forced to retire from motor sport. In 1940 he married Una Eagle-Clarke (1914-2008). They had one daughter Rosalind. Lt.-Col. A. T. Goldie Gardner, O.B.E., M.C. died in 1958 age 68.


MG cars of Jacques Coune.


Jacques Coune

Jacques Coune (Born in 1924) started his car workshop in the mid '50s at the avenue de la Couronne in Brussels, where he took care of exclusive sport cars like Jaguars, Aston Martins and other valuable cars, but also more regular and less expensive production cars. His clients were mainly rich people looking for individual transport.

One of the more known Coune creations was the Coune MGB Berlinette of which 56 were produced during 1963-1968 before British Leyland presented their own MGB GT Coupe. Coune also built a BMW 700 Combi, a BMW 1800 Combi, a Mercedes 220 SE Estate, a single Peugeot 404 Break, five Volvos Amazone Convertible and a special one-off MGB Targa, called the Gemini Spyder. Jacques Coune had his own booth (in 1963, 1964, 1965) at the autosalon in Brussels where he presented his unique creations to the public.

Coune also was the first Abarth agent outside Italy and he had the Iso agency. These Italian cars were distributed at the same building where Garage Francorchamps was located. Coune was co-founder of the Belgian National Racing Team, which ran with Abarths, Ferraris and F1 cars.

Coune's staff were mainly specialist coachbuilders from northern Italy. The Abarth department employed two staff and the panel workshop 17 specialists. In the sixties Coune lost many of his specialist Italian workers who one by one returned to their homeland when the Italian economy improved. Jacques Coune, now retired and in his 70s, lives a very private life.

With thanks to Nicolas Lecompte of the Coune registry.



Coune MGB Berlinette

In 1963 - one year before the prototype and two years before the official launch of the BGT, Jacques Coune built this "MGB Berlinette". This car was produced over three years, with a total production of no more than 56 cars.

Jacques Coune met Sir Alec Issigonis to discuss the potentiality of collaborating with The British Motor Corporation to explore the possibility of using the design concept of his MGB Berlinette Coupe, for production at Abingdon. The final decision was not to adopt the design in favor of MG's own GT Coupe introduced in 1965. Issigonis's recorded comments to Coune when advising him of his ruling was: "It looks too Italian!" A true statement as most of the craftsmen were from Turin.

Without the backing of BMC, and their mass production
advantages, Coune's manufacturing methods, although skillfully hand built, were not really a commercially viable proposition. The retail cost was GBP 1,300 against GBP 690 for the equivalent MGB. Ultimately therefore a total of only fifty six Berlinettes were produced, all of which were left hand drive models for the European Market.

Today, just about 12 MGB Berlinettes survived.

Jacques Coune Berlinette 1963

Jacques Coune Berlinette 1963

Jacques Coune Berlinette 1963

Jacques Coune Berlinette 1963

Jacques Coune Berlinette 1963


Coune MGB Hardtop

Coune built 120 examples of the MGB Hardtop with special front lights.

Jacques Coune Hardtop

Jacques Coune Hardtop 1965

Jacques Coune Hardtop 1965


Coune MGB Gemini Spyder

This MGB-based one-off with targa roof was presented at the 1966 Brussels Motor Show. Unfortunately this unique car was destroyed in a traffic accident.

Jacques Coune Gemini Spyder 1965

Coune MGB Gemini Spyder

Coune MGB Berlinette brochure

This is the brochure for the Coune MGB 1800 Berlinette. Unfortunately not in my collection. If you have a copy, please let me know at


MG Police cars.

Recently I received some brochures from NANJING MG MOTOR COMPANY LTD. These brochures did contain MG police cars for the Chinese market. I have found some other Police MG's as well. See below

MG L1 Police Car 1933

MG L1 Police Car 1933

MG ZA Police Cars 1955

MG A Police Cars1957

MG A Police Car 1962

MG A Police Car 1962

MG B Police Car 1963, with one of the first women crew

MG C Police Car 1970.

MG B GT Police Car 1971

MG B GT Police Car 1972

MG B GT Police Car 1972

MG ZT-T Police Car 2006

MG ZT-T Police Car 2006

MG 7 Police Car 2008, for Chinese market

MG TF Police Car 2008, for Chinese market


MG TD as comic character.


The MG TD has become a well known car in Holland because it was one of the comic characters of a comic strip.


Jan Kruis, the author of the comic strip, which is also a member of the MG T-type owners club Holland was inspired by the MG TD. It is the family car of family Tromp. Father Jan, Mother Jans and their children Carlijn and Catootje including their dog and cat became well known comic characters in Holland starting in 1970. The stories are humorous and tell typical family situations for all Dutch families.


Through the years the comic characters changed a bit, except for the red MG TD, which was the same all the time. This says even more that the MG TD is a timeless classic and one of the best examples of a British classic from the 50's.


Below the 2nd comic album of Jan, Jans and the children of 1972.


War and post war car advertisements.

I have noticed that during the war (WWII) historical interesting advertisements have been placed in several car magazines such as The Autocar and The Motor. Below you will find some examples of advertisements where the car industry is apologizing for not proper assistance to private customers. Also advertisements have been made to let people know that the car manufacturing industries are assisting to fight against the enemy.

Even after the war advertisements were related to the war. Armstrong Siddely for example named thier post war cars against famous planes used during WWII against the enemy. Not seldome adverts revered to the earoplane manufacturing during the war period.

General advert of the British Motor Industry from The Autocar 1943

Nuffield Organisation advert 1943

Rootes Group advert 1943

Lagonda advert 1943

Singer advert 1945

Lea Fracis pointed to the celibration day for celebrating the end of WWI November 11, 1918. This advert was placed 25 years after. 

Nuffield announches the production of a the light Morris reconnaissance car 1943

Rootes announches the production of a Humber Armoured car 1943, with his Super Snipe engine

Daimler announches the production of a Daimler Armoured Scout Car 1943.

Armstrong Siddely was proud to name thier cars after famous warfighters such as Hurricane, Lancaster, Typhoon and Whitley.

1944 Armstrong advert related to the Lancaster

1945 Armstrong advert related to the Lancaster

1945 Armstrong advert related to the Typhoon

Armstrong Siddely was proud to name thier cars after famous war fighters such as Hurricane, Lancaster, Typhoon and Whitley. Even after the war Armstrong Siddely was proud to show thier relation to the air plane industry. The adverts below are beautifull examples.

Armstrong Siddely advert 1949

Armstrong Siddely advert 1949

Armstrong Siddely advert 1949


If we could turn back time

Sometimes I find pictures of old garages out of magazines. Below you will find an example of these pictures for which you would wish you were able to turn back time. Now the pricing mentioned on the cars seems to be low but at the time the pictures were made the trade prices were just to high for ordinary people. On the advert below you will find a price list for many MG and other british cars. These Jaguars are offered for GBP 295 & GBP 325. This advert with price list is from 1955.

Jaguars SS & MK IV for sale

Jaguars SS & MK IV for sale

Jaguars, MG, Alvis, Bentley, etc, etc, for sale in 1955


History of the Union Jack.

In 1603, the year of Queen Elizabeth I's death, England and Scotland existed as completely separate nations, each with their own monarch and parliament. Elizabeth, being a spinster and therefore childless, expressed a deathbed wish that her cousin, King James VI of Scotland, be named as her successor to the English throne. Thus, the Scottish monarch was projected into the unique position of ruling two nations simultaneously. He ruled Scotland as King James VI and England as King James I.

The English national flag at this period consisted of a simple red cross fully imposed upon a plain white field, this being the emblem of St. George, England's patron saint.


English National Flag


The Scottish national flag consisted of a diagonal, or X-shaped, white cross, fully imposed upon a medium blue field. This was the emblem of St. Andrew, Scotland's patron saint. In the spring of 1606, to symbolize the monarchical unification of the two nations under himself, James created a banner to this end, by fully superimposing the English red cross

(with a narrow white border to represent its normal white field) upon the Scottish flag. This became known as the Union Flag, and it was the forerunner of the present flag of Great Britain.


Scottish  National Flag


Union flag 1606-1801


In the decree of issuance of the new flag, James stipulated that all ships of both English and Scottish registry were to fly this flag from atop their mainmasts. The Cross of St. George was to be flown from the foremasts of the English ships, while the Cross of St. Andrew was to be flown form the foremasts of the Scottish ships. As the Susan Constant, Godspeed and Discovery were of English registry and did not embark upon their historic voyage until December of 1606, it logically follows that on this voyage their flags conformed to the royal decree of the preceding spring.


The Union Flag, created by James in 1606, continued in use as a purely symbolic banner until 1707. Then, during the reign of Queen Anne, the parliaments of England and Scotland were united to form the new nation of Great Britain, and Anne officially adopted the 101 year old banner as

the national flag of the newly created nation. In 1801, when Ireland became a part of Great Britain, the Union Flag was redesigned to include the Cross of St. Patrick (red, diagonal), the patron saint of Ireland. It is in this form that the British flag still exists today, known as the Union Jack.


Irish National Flag


Union Jack flag


I found this information by coincidence and thought it would be nice to place on my web page. If you see now a Union Jack Flag, you know a bit of its history.



Not only the cars are beautiful in Britain.

Here you will find the evidence that not only the cars are beautiful in Britain. Have a look at this beauty.


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January, 2012
- Standard brochures added
- Morgan brochures added
- Morris adverts added

December, 2011
- Austin brochures added.

December, 2011
- Morris brochures added.

December, 2011
- Riley brochures added.

February, 2011
- Morris adverts added.

November, 2010
- Rover adverts added.

September 24, 2010
- Nice Austin Seven movie added

September 19, 2010
- History Austin eight added
- Austin adverts added

July 19, 2010
- Sunbeam adverts added.

July 18,2010
- Crossley adverts added.
- Alvis adverts added.
- Lagonda adverts added.

March 12, 2010
- New Chinese MG brochures added

February 18, 2010
- New Armstrong book information

January 9-10, 2010
- Morgan adverts added
- Dellow adverts added
- Berkeley adverts added
- Bond adverts added

December 13, 2009
- Doepke Toys information added

November 20, 2009
- New MG TD book information
- Land Rover adverts added

June 8, 2009
- MG brochures added
- Several 1943 adverts added
- Jacques Coune article added (*)
- War and post war adverts added(*)
- (*) Memebers section only 

June 6-7, 2009
- AC adverts added
- Daimler adverts added
- Fraser Nash advertsadded
- Humber adverts added
- Jaguar adverts added
- Lagonda adverts added
- Lea Francis advertsadded
- MG adverts added
- Morgan adverts added
- Rolls Royce adverts added
- Singer adverts added

May 2, 2009
- Humber adverts added

April 25-26, 2009
- AC adverts added
- Allard adverts added
- Alvis adverts added
- Armstrong Siddeley adverts added
- Aston-Martin adverts added
- Bentley adverts added
- Daimler adverts added
- Fraser Nash adverts added
- Healey adverts added
- Jaguar adverts added
- Jensen adverts added
- Lagonda adverts added
- Lanchester adverts added
- Lea Francis adverts added
- MG adverts added
- Rolls Royce adverts added

April 12, 2009
- Sunbeam adverts added
- Oost Grunnerger rit info

February 27-28, 2009
- Morgan brochures added
- MG brochures added.
- Sunbeam adverts added.

February 8-9, 2009
- Morgan advertisements added
- Austin Healey Sprite brochure added
- MG brochures added.
- Singer Vogue brochure added
- Triumph Spitfire brochure added

January 29-30, 2009
-Morgan brochures added

January 24-25, 2009
- Pre war MG brochures added
- Sunbeam Talbot adverts added

January 10, 2009
- MGB adverts added.
- MGB GT adverts added.
- MGC adverts added.

January 2-4, 2009
- Triump adverts added.
- Healey adverts added.
- Aston Martin adverts added.
- Bentley adverts added.
- MG adverts added.
- Jaguar adverts added.
- Bristol adverts added.
- Allard adverts added.

December 20-21, 2008
- MG B brochures added.
- Healey brochures added.
- Jaguar D-Type brochure added.
- Singer Nine 1946 brochure added.
- Land Rover Series I brochures added. 

December 9, 2008
- Jaguar E-type adverts added.

December 6-7, 2008
- Singer adverts added.
- Riley adverts added.
- Jaguar adverts added.
- Jensen adverts added.

November 24 -25, 2008
- Daimler adverts added.
- Lagonda adverts added.

Soon expected

- Standard advertisemenets.
- Wolseley advertisements.
- Rover advertisements.
- Humber
- Hillman advertisements.
- Land Rover brochures.
- Sleeping Beauties.
- Jaguar brochures.

About me

My name is Hermann Egges. I am collecting car brochures and advertisements since I was a little child.

First I collected articles and adverts of cars out of news papers and magazines. After that I went to local car dealers to get the brochures of the cars, showed in their show rooms. I was a happy child if I left the dealer with one or more brochures in my hand. These were the first brochures collected, which are still today in my private collection. This means that the collection of brochures starts in the late seventies up till now.

I try to search for people who have the same interest for car advertisemnets and brochures as I do. I would like to share experiences and information and hope to get in contact to interchange brochures with each other. In this way I try to enlarge the private collection of my and the collection of people I get in contact with.

All brochures shown on my web-page are out of my own collection. I have made photographs of them and made collages as shown on the web-page. More than 2.500 advertisements and more than 1.000 brochures are shown at my web page.

I hope you will enjoy my web-page.

Kind Regards

Hermann Egges

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